Free WordPress Training Tutorials
Welcome to the Free WordPress Tutorials Series. In this video we’re going to talk about an SEO plan.
For those that don’t know what SEO is, the longer name is search engine optimization. It is the basis of pretty much anything that you do online.
I created this document in the video, which will cover how to plan out your SEO before your start building your WordPress website.
The SEO plan begins with your blog focused keywords, which you will learn later in this series.
It will take you step-by-step through keyword research because the most important thing to consider is even if you are
building a site using your name meaning personally branding you the brand online it’s important to understand that you will always have a focus keyword.
What keyword phrase are you focusing on in relationship to your name.
It’s very, very important to do the research before you start building your blog or if you already have a blog and you’re going to redo or start over with the focus it’s important to understand exactly what you need.
Free WordPress Video Tutorials
Not only will you need a focus keyword phrase you will also need relative keywords.
What are relative keywords?
Relative keywords are words that have a relationship with your focus keyword phrase. In the keyword research video, I actually did a diagram for in this Free WordPress Tutorials Series you showing you why you need focus keywords. And why you need relative words, and of course where you are going to be using that information. What a lot of people don’t understand is when you’re creating a new WordPress site you want to name your images your main keyword phrase. We’ll just call it a focus keyword phrase okay. That’s something else to consider blog categories are also crucial for ranking purposes. Your category names should have a relationship with your focus keyword phrase.
Free WordPress SEO Tutorials
One more thing I want touch base on is blog structure. You know anybody can go out there and just build a blog, however if you do not make it search engine-friendly you are wasting your time.
Here’s the thing when people say search engine-friendly there’s two sides to that story. It’s not only search engine friendly as far as links and positions and how your content looks.
You also have to take in consideration of your your following so people that are following your blog it has to be easily understandable for them.
As far as blog structure goes you’re going to have your main pages which are considered most important pages which we will cover later in this free WordPress Tutorials series, and you also have your main categories.
I’ve seen so many blogs over the years and what I can tell you is people will go bananas adding 50 – 60 different categories on their blog.
This is not necessary. Trust me on that.
Free WordPress Tutorials – Categories
You want to pick five to eight categories that have a relationship with you main focus word. For example, I am focusing on do-it-yourself projects for your home in the video. So, basically so I’m going to be using words that have a relationship to that subject such as gardening home-improvement fencing that kind of different kind of stuff.
So you want to take that into consideration. Now as far as where everything should go this is basically what a blog page would look like. You have your content your sidebar which we are going to get into creating search engine friendly and user-friendly sidebars and exactly what to put where and we’re going to go through all this information so you’re going to be able to take step by step.
Also the keyword phrases that you are researching you’re also going to use these in blog post tags which we’ll be covering also in this Free WordPress Tutorial Series. You can access the SEO plan worksheet inside the membership area. Access the Full WordPress Course. You can actually print it out and then you can go through all the information. You’re going to collect all your information and you’re going to check off every task that we will be doing throughout this Free WordPress Tutorials series. There’s a lot info here so I wanted you to cut this quick video and and show you exactly why an SEO plan is a very crucial and beginning step to building a high ranking blog .
See on the next video…
Carly J Hahn